On July 1 we welcomed the creation of Coral Sea Marina Resort. A re-branding of the existing Abell Point Marina and Coral Sea Resort, combining two existing Airlie Beach icons into one exciting new village precinct for all to enjoy.
With the purchase in 2018 of well-established hotel, Coral Sea Resort, by Australian entrepreneur and marina owner, Paul Darrouzet, he took the opportunity to create one vibrant precinct offering a premium marina experience.
The merger of these two well established businesses was an opportunity to create a unified brand and develop a compelling brand identity which is truly representative of what the new marina resort aims to be.
The new look and feel for the brand will focus on the Coral Sea Marina Resort being a destination that is all about experiences you will love, enjoy and remember, rather than just its facilities and accommodation.
Over the weekend Coral Sea Marina Resort celebrated the re-branding with festivities taking place throughout the marina & resort and with many of the locals and tourists alike coming out to enjoy all that Coral Sea Marina Resort has to offer.